Awareness of Life Insurance

Australians’ lack of awareness and understanding of the life and income protection insurance are manifested in several other findings.

Australians worry about burglary as much as death

Strikingly, Australians’ concerns about the financial costs of damage or loss to their cars and homes are similar to their concerns about the financial costs of a serious illness, injury or premature death.

Q. How worried are you about the following happening to you?

Figure 4 - % worried about the financial cost of different events

Worried about financial loss and life insurance

Concerns about risks not being converted into action

Even though Australians express some concerns about the financial risks of illness, injury and premature death, those concerns are not being converted into the purchase of life and income protection insurance, while concerns about other risks are.

47% would not cope financially in the event of premature death of their partner

Next: Life Insurance Low Priority >

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