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Compare the market case study

Compare the Market

Compare the Market has been helping Australians compare insurance since 2012. As a leading financial comparator, they’re dedicated to helping customers understand insurance and are passionate about making it easy to shop around for a good deal. With a variety of insurance products and policies available, comparing your options has never been easier – or quicker!

Compare the Market is partnered with Lifebroker to offer Australians a range of life insurance and income protection policies, including total and permanent disability insurance, trauma insurance, and term life insurance. When you compare your options through Compare the Market and find a policy you like, you’ll be transferred to Lifebroker who’ll help you complete your application.

Find out why it pays to compare with Compare the Market. Simples!

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iSelect helps you compare, select and save on a range of insurance, utilities and personal finance products. At iSelect, they’ve been passionate about saving Australians time, effort and money on their household bills for over 20 years.

As a leader within the comparison space, iSelect takes pride in being a go-to destination for millions of Aussies each year to find better value across their breadth of products and trusted providers.

Since partnering with iSelect in 2020, we’ve been able to provide Australians greater access and choice when comparing life insurance products from our range of leading life insurance providers.


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AIA Australia is a leading life insurance specialist with over 50 years’ experience. With a unique customer value proposition focused on life, health and wellbeing, AIA Australia’s purpose is to make a difference in people’s lives.

AIA Australia offers a range of products that protect and enhance the lives of more than 5.7 million Australians. AIA Australia’s vision is to embrace shared value in championing Australia and New Zealand to be the healthiest and most protected nations in the world. With AIA Vitality – the world’s leading science-based health and wellbeing program – AIA Australia helps members to live healthier, longer, better lives.

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Founded in Australia in 1886, MLC Life Insurance has 1.4 million insurance customers. MLC Life Insurance is part of the Nippon Life Insurance Group. Nippon Life’s global expertise, built over 128 years, combines with MLC Life Insurance’s experience in understanding the insurance needs of everyday Australians.

Vivo, a health, wellness and recovery program offered by MLC Life Insurance is offered at no extra cost to those insured by MLC Life Insurance. Find out more.



OnePath is a leading life insurance brand with a heritage of over 140 years helping Australians to protect what is important to them.

OnePath’s life insurance product, OneCare, offers a comprehensive range of award-winning insurance covers. Life insurance solutions are provided by Zurich Australia Limited, a part of the Zurich Insurance Group.

OnePath is also affiliated with the Qantas Frequent Flyer club. For every $1 in premiums you pay as a frequent flyer member on an eligible OnePath Insurance Policy, you are eligible to receive one frequent flyer point.



TAL is one of Australia’s leading life insurance specialists and for 150 years it has been protecting what matters most: people, not things. TAL protects almost 4 million Australians and their families.

TAL is part of the Dai-ichi Life Group, one of the world's largest life insurance groups.

TAL Accelerated Protection Life Insurance can help support your loved ones if you pass away or are diagnosed with a terminal illness. Accelerated Protection provides you with a lump sum benefit payment to help cover ongoing costs.



Zurich Australia is a member of the Zurich Insurance Group, a household name locally and around the world. Zurich has been in Australia since 1961 and since then, has been ensuring customers receive the very best protection for the things they value most. Zurich’s life insurance offering represents the biggest on sale range in the market today.

Zurich’s exclusive rewards program, Loving Life, in partnership with the Entertainment Group, gives Zurich customers access to over 7,900 special lifestyle and entertainment offers from the convenience of a smartphone.

iSelect’s partnered with Lifebroker (AFS Licence number: 400209) to help you compare a range of Life Insurance policies. iSelect earns a commission from Lifebroker for each customer referred through the website or contact centre. Lifebroker do not compare all life insurers or policies in the market. iSelect Life Pty Ltd - ABN 89 124 304 347, AFS Licence Number 331128. Any advice provided by iSelect is of a general nature and does not take into account your objectives, financial situation or needs. You need to consider the appropriateness of any information or general advice iSelect gives you, having regard to your personal situation, before acting on iSelect’s advice or purchasing any policies. You should consider iSelect's Financial Services Guide which provides information about iSelect services and your rights as a client of iSelect.

Compare the Market’s Life Insurance comparison is provided by Compare the Market’s trusted partner, Lifebroker Pty Ltd ACN 115 153 243 AFSL 400209 (Lifebroker). Compare the Market earns a fee for referrals made to Lifebroker, and may be paid a fee from Lifebroker based on purchases of a life or income protection insurance policy through the Compare the Market website.