Lifebroker Life Insurance Report 2010

This report contains the findings of national online research involving 1,000 respondents aged 25 plus, concerning their attitudes, knowledge and behaviour towards life insurance and income protection.
The research was commissioned by lifebroker to improve understanding of the underinsurance issue in Australia, including the extent of underinsurance and its causes.


Contents

Introduction

Underinsurance in Australia

Coping Without Life Insurance

Causes of Underinsurance

Misinformed about Life Insurance

Superannuation Life Insurance

False Sense of Security

Cost of Life Insurance

Why No Life Insurance

Life Insurance Costs Less

Direct Life Insurance False Perceptions

Awareness of Life Insurance

Life Insurance Low Priority

Closing the Underinsurance Gap

 

 

 

 

All information is this report is Copyrighted and may only be reproduced with reference to the Lifebroker Life Insurance Report 2010.


Lifebroker is an Authorised Representative of National Financial Solutions Pty Ltd, holder of AFSL 284182
(life insurance and income protection insurance broker).