Life Insurance Report 2010

This report contains the findings of national online research about Australian attitudes, knowledge and behaviour in regards to life insurance and income protection. We studied 1,000 Australians aged above 25 to find out their perspectives and gather statistical information about life insurance.

The research was commissioned by Lifebroker to improve understanding of the underinsurance issue in Australia, including the extent of underinsurance and its causes.

Contents

Introduction

Underinsurance in Australia

Coping Without Life Insurance

Causes of Underinsurance

Misinformed about Life Insurance

Superannuation Life Insurance

False Sense of Security

Cost of Life Insurance

Why No Life Insurance

Life Insurance Costs Less

Direct Life Insurance False Perceptions

Awareness of Life Insurance

Life Insurance Low Priority

Closing the Underinsurance Gap

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